1. Analyzing articles in a magazine through content analysis can tell you:

about the readers of the magazine.
about the society which produced the magazine.
about the writers of the magazine.
all of the above.

2. Latent coding:

Looks at the meaning of the text.
Looks at the face value of the text.
Looks at the number of times a word or phrase is present.
Generally has high reliability but low validity.

3. Problems with using secondary data include:
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You do not know data collection biases.
You do not know the sampling methods.
Fees are usually high to use the data.
You cannot get the names of the subjects.

4. Checking for coding errors:
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Only applies to content analysis.
Ensures that your results are representative.
Can tell you if your sample size is correct.
Ensures that all coded responses were valid and make sense.

Generalizability:

Is a way to test survey questions.
Is only achieved through a large sample.
Is the ability to take your findings and apply them to the population.
Can only be tested using the data you collected.

5. External validity can be determined by:

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Your method of study.
A re-test of another sample.
A testing of your sample to ensure concurrent validity.
Comparing your results to the results of similar studies.