Question Order

  • There should be an introductory statement and general instructions at the beginning of the survey.
    • This should include the IRB-required voluntary consent statement as well as basic instructions including how to return the survey. (For more go to IRB information)
    • There should also be introductions to each section of the survey and (if needed) for individual questions.
  • The order of questions is also important.
  • Questions which the respondent will feel comfortable answering should be first, with more sensitive questions further towards the end.
  • Demographic questions should also not be placed at the beginning.
  • More concrete questions should be placed first, moving to more abstract questions later. Similar questions should be placed in sections to help structure the survey.