Response Rates

• Response rates are important to your research because a low response rate can be detrimental to your sample, making it unrepresentative or too small.

• Generally, response rates are better with face-to-face and telephone interviews.

• In samples which the people are interested in the subject, however, response rates can be similar.

• Not only are general response rates important, but who responds is also important.
  • Biases in your results can occur because of low response rates.
  • Gaining access to certain groups of people can be difficult, and even getting a lost of the entire population who you wish to study can be difficult or even impossible.
• Links to further reading:
  • http://home.clara.net/sisa/casro.htm